Dortmund Concert Milk

Dortmund Concert Milk

We let cows listen to selected artists from the new season. The classical music had a positive effect on their milk, which we bottled right on the farm. Thus we created not only a range of nine different flavours, but a new medium: milk.
Sales and tastings at shops and in the Concert Hall gave people who hardly encounter classical music the chance to taste the new season and experience music like never before. The media reported widely. Subscriptions rose by 19%.

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